The sales channel supported by networks is particularly efficient for clearly defined target groups. One example of this is the so-called Ultra High Net Worth Individuals – particularly wealthy people (in Germany with assets of 30 million euros or more).
We support several financial service providers in reaching this target group via their own contact network. In these circles, a personal recommendation is usually the only valid admission ticket.
Whether family office, large bank or private bank: UHNWI’s target group is highly sought-after, because it’s about amounts that are extremely rewarding for any institution. Nevertheless, distribution follows completely different rules. Access to particularly wealthy people is often linked to personal contacts and recommendations. This is where kantwert offers the perfect tool.
“The ability to represent short connections to target persons via one’s own network helps tremendously in opening up new customers,” explains Diane Siegloch, Senior Sales Manager at Palturai, who looks after several customers in this area. The exclusive special data of Palturai BusinessGraph would be of particular benefit to the companies.
“You don’t meet UHNWI in social networks on the Internet. These people meet in supervisory or advisory boards, in the board of trustees of the local museum, in associations and foundations. This in turn creates networks and connections that you can discover for yourself in Palturai BusinessGraph,” Siegloch continues.
This is essential above all where legal requirements prohibit direct contact with customers. But knowledge of networks and contacts to one’s own network is also of great importance for the own areas of large banks. This is where classic marketing and sales instruments quickly reach their limits.
