The integration of customer data into Palturai’s BusinessGraph often leads to exciting aha-effects. For example, when it becomes clear that a number of private customers occupy top-class decision-maker positions. Why not take advantage of the fact that, for example, a company’s board of directors has enough confidence in you for its private investments or its personal security? It is therefore obvious that the existing contact should be used and further developed.
Our Best Practice example “Pearls in the Pool” shows what kind of success can be expected here.
Works with all companies with B-to-C and B-to-B businesses
5 – 10 % of the private customers of large financial service providers are so-called “pearls in the pool”. These figures reveal the first projects that Palturai has realized on behalf of large companies. The “pearls” refer to all customers who are identified as private customers in the portfolio, but who at the same time decide on corporate customer contracts through their professional position.
“I’ve never met a company that already had this information and uses it in a structured way,” describes Michael Dittmar, CSO at Palturai, who regularly meets great interest in this topic at customer presentations. Even if the potential is quantitatively manageable, the “pearls” have such a high value that the effort is worth it.
Interesting potentials with plausible input
The latter is manageable. This is because the Palturai BusinessGraph already contains all German top decision-makers. If a company now matches its private customer database with our network, the matching nodes are “flashing” automatically. Then it will be easy for the company’s sales team to make use of existing contacts and expand further in the corporate customer segment.
“Anyone who wins managers for their brand can assume that they associate competence and trust with the company. And, of course, that the decision was made in a well-founded and considered manner. So this is a steep climb for any sales manager,” says Michael Dittmar with conviction.
In principle, the “pearls in the pool” approach is suitable for any company that travels in B-to-C and B-to-B at the same time. Palturai offers analyses that identify the potential once, as well as the continuous implementation as standard in daily business.
