Reaching the rich – with the Palturai Business Graph

The target group of the super-rich is highly coveted, but difficult to reach. After all, the celebrity millionaire who publicly flaunts his wealth is the exception rather than the rule. And if you do manage to identify your target customers, that doesn’t mean you will reach them. Approaching them on social networks doesn’t work, and cold calling fails even more. 

With the Palturai BusinessGraph, we offer a new approach to the old problem. It analyzes company shareholdings and investments, economic dependencies and knowledge relationships of 60 million players and 66 million companies with a focus on the DACH economy. This provides an estimate of the wealth generated by individuals, which in turn represents a key indicator of their overall wealth. After all, anyone who owns a few million in company shares usually has other assets as well!  

The direct route to wealthy customers 

However, the added value of the Palturai BusinessGraph for the acquisition of wealthy customers does not end there. By comparing your existing business contacts with the graph, you get an overview of which of these people you can reach with the help of shared contacts or what a contact path could look like. “Personal recommendations are often the only valid entry ticket in these circles,” explains Mareike Frith, Customer Success Manager at Palturai, who looks after customers in this area. “That’s why the opportunity to uncover new connections to target persons via your own network is of such great benefit. There are often already mutual acquaintances that our customers were previously unaware of.” The combination of the automatic identification of target persons on the basis of asset estimates with the determination of the appropriate contact channel opens up a new pool of potential customers who are precisely tailored to the searcher and reduces the research effort to a minimum. At the same time, the rate of successful contacts increases. Access to the BusinessGraph can pay for itself after acquiring just one customer.

Reaching the Rich: Our White Paper 

Are you interested in using the BusinessGraph for the acquisition of (U)HNWIs? Read our White Paper, to get to know the “Reaching the Rich” package or contact Raimund Schüler directly, raimund.schueler@palturai.com , Tel. +49 (0) 170 / 52 54 379.