Integrating customer data into the Palturai BusinessGraph often leads to unexpected insights. Many so-called private customers hold key decision-making positions in influential companies.
Why not leverage existing relationships to drive new business opportunities? If high-ranking executives trust you for their personal banking or insurance, they might also trust you with corporate services.
Our “Pearls in the Pool” case study demonstrates the strategic potential of recognizing these valuable connections.
Works for All Companies with B2C and B2B Business Models
Initial analyses by Palturai show that 5-10% of private customers in large financial institutions qualify as hidden corporate decision-makers.
Real-World Insights:
“These high-value customers exist in every company’s portfolio, but very few businesses systematically recognize or leverage them,” explains Raimund Schüler, Director of Sales at Palturai.
Since the effort to uncover these relationships is minimal, the return on investment is exceptionally high.
Efficient and Scalable Approach
Palturai’s BusinessGraph already maps top corporate decision-makers across Germany. By cross-referencing private customer databases with our network, financial institutions can instantly highlight key connections and identify valuable business opportunities.
“This method allows businesses to build on trusted relationships, making it a powerful tool for sales teams,” says Schüler.
Implementation:
- One-time analysis to identify immediate potential.
- Ongoing integration into daily operations for sustained impact.