Kategorie-Archive: Reach the Rich

“Pearls in the pool” use case: How to upgrade private customers to corporate customers

The integration of customer data into the Palturai BusinessGraph often leads to exciting “aha” effects. For example, when it becomes clear that a number of private customers occupy high-caliber professional decision-making positions. After all, why shouldn't you take advantage of the fact that, for example, the board of directors of a company has enough confidence in you for their private investments or personal insurance? The obvious thing to do is to use and build on existing contacts. (more…)

Reaching the rich – with the Palturai Business Graph

The target group of the super-rich is highly coveted, but difficult to reach. After all, the celebrity millionaire who publicly flaunts his wealth is the exception rather than the rule. And if you do manage to identify your target customers, that doesn't mean you will reach them. Approaching them on social networks doesn't work, and cold calling fails even more.  (more…)

Get to know the BusinessGraph: The Shortest Path

In the Shortest Path, the connection between you and your target company/person is visualized in the form of a path. In our Salesforce app, this path is based on your linked Salesforce contacts and the Palturai Knows algorithm. The algorithm calculates the probability of two people knowing each other based on shared company activities. (more…)