Blog

Palturai goes Austria – an exciting article in the ACstyria magazine

For the second time, we are represented in the “Steirische Mobilität” magazine of ACstyria in Austria. The magazine is aimed at companies and decision-makers from the ACstyria Mobility Cluster network, a network of around 300 companies from the automotive, aerospace and rail systems sectors - with over 70,000 employees and a total turnover of more than 17 billion euros. Like Palturai, the core service of the cluster, which has been in existence since 1995, is the networking of companies. (more…)

“Pearls in the pool” use case: How to upgrade private customers to corporate customers

The integration of customer data into the Palturai BusinessGraph often leads to exciting “aha” effects. For example, when it becomes clear that a number of private customers occupy high-caliber professional decision-making positions. After all, why shouldn't you take advantage of the fact that, for example, the board of directors of a company has enough confidence in you for their private investments or personal insurance? The obvious thing to do is to use and build on existing contacts. (more…)

Reaching the rich – with the Palturai Business Graph

The target group of the super-rich is highly coveted, but difficult to reach. After all, the celebrity millionaire who publicly flaunts his wealth is the exception rather than the rule. And if you do manage to identify your target customers, that doesn't mean you will reach them. Approaching them on social networks doesn't work, and cold calling fails even more.  (more…)

Get to know the BusinessGraph: Next Best Customer

Imagine being able to identify companies and decision-makers who are a perfect fit for your existing customer base... and who you already know personally. Thisis what the feature is all about Next Best Customer im Palturai BusinessGraph, das is also available in our new Salesforce app.   (more…)

Get to know the BusinessGraph: What is the Palturai Network?

As our BusinessGraph has recently become available as a Salesforce app, we are welcoming many new users to the Palturai community - a great opportunity to introduce you to the basic features of the app and help you get started! Our app connects your Salesforce Accounts & Contacts with the Palturai BusinessGraph. (more…)

Get to know the BusinessGraph: The Shortest Path

In the Shortest Path, the connection between you and your target company/person is visualized in the form of a path. In our Salesforce app, this path is based on your linked Salesforce contacts and the Palturai Knows algorithm. The algorithm calculates the probability of two people knowing each other based on shared company activities. (more…)

The network becomes the control center

PALTURAI is proud of a great article in the HANDELSZEITUNG, Switzerland's leading business newspaper. The content is the presentation of a 360° customer view based on the innovative graph technology. A great project that Palturai was able to realize together with Swiss Re Corporate Solutions Ltd and Iskander Business Partner AG Swiss. (more…)

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