Blog

Palturai Expands to Austria – Featured in ACstyria Magazine

For the second time, Palturai is featured in “Steirische Mobilität”, the official magazine of ACstyria Mobility Cluster in Austria. This publication targets companies and decision-makers within ACstyria’s extensive mobility network, comprising around 300 companies from the automotive, aerospace, and rail industries—representing over 70,000 employees and generating a total revenue of more than €17 billion. Much like Palturai, ACstyria has focused on connecting businesses since its founding in 1995. (more…)

“Pearls in the Pool” – Unlocking Hidden Business Potential

Integrating customer data into the Palturai BusinessGraph often leads to unexpected insights. Many so-called private customers hold key decision-making positions in influential companies. Why not leverage existing relationships to drive new business opportunities? If high-ranking executives trust you for their personal banking or insurance, they might also trust you with corporate services. (more…)

Reaching the Ultra-Rich with Palturai BusinessGraph

The ultra-wealthy represent an exclusive, highly sought-after clientele, yet they remain difficult to identify and reach. Publicly visible millionaires are the exception, not the rule. Traditional outreach—such as social media targeting or cold calls—is largely ineffective. But Palturai BusinessGraph provides a game-changing approach. (more…)

Get to know the BusinessGraph: Next Best Customer

Imagine being able to identify companies and decision-makers who are a perfect fit for your existing customer base... and who you already know personally. Thisis what the feature is all about Next Best Customer im Palturai BusinessGraph, das is also available in our new Salesforce app.   (more…)

Get to know the BusinessGraph: What is the Palturai Network?

As our BusinessGraph has recently become available as a Salesforce app, we are welcoming many new users to the Palturai community - a great opportunity to introduce you to the basic features of the app and help you get started! Our app connects your Salesforce Accounts & Contacts with the Palturai BusinessGraph. (more…)

Get to know the BusinessGraph: The Shortest Path

In the Shortest Path, the connection between you and your target company/person is visualized in the form of a path. In our Salesforce app, this path is based on your linked Salesforce contacts and the Palturai Knows algorithm. The algorithm calculates the probability of two people knowing each other based on shared company activities. (more…)

The Network Becomes the Control Center

PALTURAI is proud to be featured in HANDELSZEITUNG, Switzerland’s leading business newspaper. The article highlights how 360° customer insights, powered by innovative graph technology, are transforming risk and fraud management. This groundbreaking project was successfully implemented in collaboration with Swiss Re Corporate Solutions Ltd and Iskander Business Partner AG Swiss. (more…)

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